For many, it also felt like a tribute to the rainbow flag's creator, Gilbert Baker, who died in March. The rainbow reaction was part of Facebook's celebration of online diversity during Pride month. Most people welcomed it as a way of celebrating the LGBTQ community, but not everybody was happy with the addition, especially some conservative Christians who are now demanding a cross reaction emoji be introduced. If you're one of Facebook's 2 billion monthly users, you probably noticed the rainbow flag emoji that was rolled out early last month.
